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THOTCON Implements ShowClix's Agent Tool to Automate Everyday Marketing Tasks and Sell More Tickets

Background

Produced by nonprofit group THOTCON Infinity NFP, THOTCON brings together hackers from around the world to a new TOP SECRET location in Chicago each year. THOTCON promises that attendees will experience one of the best information security conferences available combined with a uniquely casual social experience. Attendees discover rising trends and ideas happening in the information security world at exclusive talks, take part in thrilling contests such as complex security puzzles, and enjoy several exciting breakout villages including Lockpick, Biohacking, and a Car Hacking village.


Challenge

Because of THOTCON’s growing popularity and equally increasing Twitter following, their team wanted an easy way to communicate ticket inventory status with their loyal followers. With an ever growing to-do list, the THOTCON team needed a way to post timely reminders when tickets reached certain levels without having to constantly check their system.


Solution

THOTCON implemented automated social media posts with Agent, ShowClix’s marketing automation tool that handles everyday marketing tasks you create within the system. After selecting specific quantity levels, THOTCON now relies on Agent to send out Tweets when set ticket levels are reached. The urgency prompts their followers to buy now which ultimately helps them sell more tickets.

Agent is so easy! We loved we could set it to Tweet for us while we focused on other aspects of running a world-class hacker conference.

c7five
Founder, THOTCON

Results



253%

YoY increase in Agent usage

10

Marketing hours saved per month

21%

YoY increase in number of tickets sold

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