agent-oCreated with Sketch. agent-sqCreated with Sketch. agentCreated with Sketch. live-1Created with Sketch. live-2Created with Sketch. live-3Created with Sketch. liveCreated with Sketch. outline-arrows outline-calendar outline-cart outline-chat outline-clock outline-coins outline-coupon outline-court outline-credit-card outline-customize-white outline-customize outline-dollar outline-gear-white outline-gear outline-graph outline-group-white outline-group outline-help outline-line outline-location outline-lock outline-mail outline-mug outline-phone outline-rfid outline-scanner outline-search outline-strike outline-tablet outline-telephone outline-thumb outline-ticket-white outline-ticket outline-user outline-users-white real-timeCreated with Sketch. seriesCreated with Sketch. sidekick-oCreated with Sketch. sidekick-sqCreated with Sketch. sidekickCreated with Sketch.

PAX Utilizes ShowClix's Virtual Queue to Control High-Demand On-sales

Background

ReedPOP, the powerhouse behind more than 30 pop culture conventions, owns and operates the immensely popular Penny Arcade Expo (PAX). PAX is a series of gaming conventions where attendees come together from all over the world to celebrate all genres of gaming. Attendees of PAX not only get to play tabletop, arcade, and video games, they get to spend their weekend attending panels with their favorite Youtubers and streamers, testing out unreleased games and hardware, and experiencing heated tournaments like the highly-anticipated Omegathon.


Challenge

Due to the massive demand for tickets to each one of their events, PAX needed to ensure their on-sales ran smoothly and securely, while granting all visitors the same opportunity to get tickets. They needed an experienced team and a flexible system that could control online crowds during the purchase process, enhance the customer experience, and maximize ticket sales.


Solution

PAX employed ShowClix’s custom-built virtual queue to manage the flow of traffic and provide the best customer experience possible. With its capabilities, PAX is now able to successfully manage their high-demand on-sales, send instant updates to customers waiting in the queue, and gain peace of mind with real-time support from ShowClix’s team of experts who are trained in monitoring and promoting every aspect of the on-sale.

The virtual queue capability on the ShowClix system has changed the way we release tickets. We stay in constant communication with them during our on-sales so we can select the best messages for those in the queue, discover where our ticket sales are at any given point, and any other info we need.

Mike Kisken
Vice President, ReedPOP

Results



152K

Average page sessions
managed in the first hour
of PAX West’s on-sale

100%

Control over visitor
purchase flow

20+

Virtual queue on-sales
since 2013 launch

Partner with ShowClix!

Let's start building something awesome together today.

Get Started