agent-oCreated with Sketch. agent-sqCreated with Sketch. agentCreated with Sketch. live-1Created with Sketch. live-2Created with Sketch. live-3Created with Sketch. liveCreated with Sketch. outline-arrows outline-calendar outline-cart outline-chat outline-clock outline-coins outline-coupon outline-court outline-credit-card outline-customize-white outline-customize outline-dollar outline-gear-white outline-gear outline-graph outline-group-white outline-group outline-help outline-line outline-location outline-lock outline-mail outline-mug outline-phone outline-rfid outline-scanner outline-search outline-strike outline-tablet outline-telephone outline-thumb outline-ticket-white outline-ticket outline-user outline-users-white real-timeCreated with Sketch. seriesCreated with Sketch. sidekick-oCreated with Sketch. sidekick-sqCreated with Sketch. sidekickCreated with Sketch.

The North Pole Experience Utilizes ShowClix's Third-Party Marketing Integrations to Optimize Marketing Campaigns

Background

The North Pole Experience is a family-friendly, fully-immersive holiday adventure like no other. Guests indulge their imaginations by taking a journey to Santa’s headquarters. Inside, guests marvel at the sight of sprawling toys on Santa’s main factory floor, attend Elf University to learn how to become a top notch elf, and get a sneak peek at Santa’s high-tech sled to see how he delivers gifts around the world. The experience isn’t complete without a visit with Mrs. Claus for some cookies and pictures with Santa himself.


Challenge

The North Pole Experience team needed an event technology system that enabled them to easily integrate with the third-party marketing platforms they use every day. The team sought the ability to sync and communicate ticket data seamlessly with Google Analytics and Facebook Ads Manager to better optimize their online marketing campaigns.


Solution

The North Pole Experience team partnered with ShowClix to utilize their built-in platform integrations tool which enables easy communication between event listing activity, ticket sales data, and third-party marketing platforms. The team connected their Facebook Ad Manager which enabled them to dive deep into ticket sales resulting from specific ads and collect visitors for remarketing ads. The Google Analytics integration gave them the power to connect the full purchase path so they can better understand customer behavior.

ShowClix is the first event technology company we’ve found that makes it easy to integrate our marketing platforms with their system. It’s great to finally work with people who don’t just focus on selling a ticket, but understand the importance of the data behind it. We really appreciate it.

Zack Manis
VP of Marketing, The North Pole Experience

Results



100%

Visibility into ticket buyer conversion paths

19X

ROI on Facebook ads

30K

Monthly users collected for remarketing lists

Partner with ShowClix!

Let's start building something awesome together today.

Get Started