Artistry Unlocked at IMATS L.A. 2019

Instructor: Ashley Fierro

Join international educator—and creator of Business of Makeup™—Ashley Fierro as she walks you through her systematic way of resetting your business plan and setting your business goals for the new year. Fierro will touch on measurable goals, pricing, growing your client list, self-assessment and goal-setting mistakes. All this will help you actually get your goals on paper and mapped out before you leave the class

Instructor: Ashley Fierro

Ashley Fierro, the creator of the Business of Makeup®, will pull content from her wildly successful course to teach you how to move past the roadblocks that are keeping you from taking your career and your business to the next level! Fierro will walk you through a very specific system providing you tools you can implement into your business right away. Learn how to identify your brand, attract the clients you want and grow your business to a whole new level.

Instructor: Roque Cozzette & Fidel Gonzalez

Roque Cozzette and Fidel Gonzalez come together to present a dynamic experience of make-up meets self-awareness. They will focus their energy demonstrating advanced make-up application techniques that enhance shape, creating the illusions and light beautifully, perfected skin. Step by step Cozzette and Gonzalez will walk you through how to create vivid color with the eyes of color theory for beauty make-up and photography. 

These artists exemplify what it’s like to take complete control of your career through self-empowerment, experience and understanding technology in the digital age. This energetic experience will cover the understanding of intentions, how to align to the portfolio you dream of as well as on-set expectations and etiquette. 

Both artists are freelance make-up artists and entrepreneurs and will demonstrate their  personal take on beauty as they coordinate beauty and accessories to style a complete look. The seminar finale will include each artist bringing together all the elements to create make-up magic with a live photoshoot.

Instructor: Rod Maxwell

Take control of the colors in your make-up kit. You don’t have to lug around a ton of make-up supplies or feel obligated to buy every flesh tone. When you learn the basics, you can adjust your make-ups with just a few colors and get that perfect match. This class will cover how to create and match flesh tones. From the creator of Flesh Master Color Game for the iPhone and iPad, training artists how to break down colors of the flesh in just a glance!

Instructor: Rod Maxwell

In this unique master class, Rod Maxwell takes you on a journey from sculpting to molding making, to mixing and pouring your very own custom prosthetics.  No prior experience needed. This is a two part class with NO break in between. Get there early and be ready for an intense workshop!

Part 1: Informational

The presentation covers different mold making and casting techniques used by special-effects makeup artists over the years, including materials used for molds (stone, epoxy, fiberglass, and silicone) and appliances (foam latex, gelatin, Pros-Aide cream, and silicone). This part of the class concludes with a peek into Rod’s pioneering work creating prosthetics in Virtual Reality using Oculus Medium together with Pixologic’s ZBrush.

Part 2: Hands on

Please wear comfortable clothing that you wouldn’t mind getting dirty (just in case of accidental spillage of casting/molding materials in class)

• Learn how to sculpt flat mold prosthetics, even if you’ve never sculpted a day in your life.


• Make a mold of your sculpted prosthetic in silicone rubber.


• Pour your very first prosthetic with skin-safe silicone in your very own silicone mold, which you can then take home to use to cast your own prosthetics time and time again!

Instructor: Alex LaMarsh

Mapping out the looks for Photoshoots

Have you ever been on a beauty shoot where you need to do multiple looks on one model back to back? In this hands-on class Alex LaMarsh will discuss how to plan looks out in advance, creating a map for you and your client that will help nail each look successfully every time.

You will create one look and then change it to something completely different, while learning the ins and outs of quick clean makeup techniques that will get you hired again and again.

You are required to bring:

• Clean face, hair back


• Make-up brushes (including small angle brushes and lip brushes)


• Brush cleaner


• Make-up remover and or make-up remover wipes


• Disposables (several of each: mascara wands, spatulas, sponges)


• Brow gel or hairspray


• Chapstick, tinted lip balm, favorite nude lipstick


• Your favorite mattifying powder

Plus take home a gift from It Cosmetics which includes:

• You Sculpted! palette


• Blurred Lines Smooth-Fill Lipstick in Perfect Nude


• Bye Bye Pores Blush in Naturally Pretty


• Heavenly Luxe French Boutique Blush Brush #4 


• Sample Size – Superhero Mascara


• Sample Size – Confidence in a Cream


• CC+ Cream packets

De-pot other IT Cosmetics products into the M·Y·O Pro-Kit, yours to take home at the conclusion of class ($50 value)

ALL TICKET SALES ARE FINAL.

TICKETS ARE NON-REFUNDABLE, NON-TRANSFERABLE. 

Ticket prices are subject to change. IMATS reserves the right to refuse service. Strollers and pets (unless service animals) are not permitted on the show floor.

IMATS Terms of Service