SUNDAY 22ND - HOW TO: MARKETING BASICS + SOCIAL MEDIA WITH CLAIRE DEANE (AUD $40.00)

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'Build it and they will come’ is not an effective business mantra in 2019, which is why marketing your business is vital to your success. Learn how to stand out, attract the right kinds of customers and make more money through successful promotion.
In this session, you will learn how to:
1. Identify your target audience - and not just by their age and gender. We’ll dig deep into developing a user persona which will shape all of your marketing activity.
2. Define what truly makes you stand out - and why standing out is important.
3. Develop a marketing plan that reaches your customers, including how to use social media more effectively.
4. Evaluate the success of your marketing - how to measure what’s working and what’s not.