The Winky Lux Experience

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Event Description
Welcome to Winky Lux’s first fully-immersive retail experience in New York City’s Soho neighborhood. Join us for 8 completely transportive rooms that celebrate wildly unique products and magical beauty moments. The WINKY LUX EXPERIENCE is a pop-up, designed to spark imaginations, create shareable content and foster opportunities to connect with fellow beauty lovers and friends.



  • Your $10 reservation fee guarantees entry to the Experience Store and can be used towards any in-store makeup purchase. Children 2 and younger don’t need to pay a reservation fee.

  • Add tickets to your cart by selecting the date and time using the calendar.

  • Please confirm your date when purchasing. Your ticket is only valid on the date of the ticket without exception.

  • No exchanges or refunds and we do not accept tickets bought from a 3rd party.

  • One ID must match one person in your party.

  • It's completely free to walk-in to Winky Lux makeup store. Tickets are only necessary if you want to explore the experience store. 


For All Ticketing Inquiries, Please Contact: Nycsoho@winkylux.com


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Venue Details
The Winky Lux Experience Soho 430 W Broadway
New York, NY 10012