SNOWDAY Dallas Holiday Experience

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Event Description

Make your way through an immersive winter experience: SNOWDAY is an indoor expedition through holiday-dipped and peppermint-flipped art installations.


This six-week pop-up event is filled with interactive photo opportunities and magical environments. Where would Santa go on vacation? What’s it like to live in a snowglobe? Find out when you step through the doors of SNOWDAY.

From the minds of the Bayer Brothers and Motus, celebrate the season as you travel through a kaleidoscopic winter wonderland with surprises around every corner. Step into rooms full of holiday magic and interact with seasonal characters.  Tap into six unique photo booths to capture carefully-curated moments that you can share digitally for free, or print in our gift shop. Take photos and discover unexpected adventures in the world of SNOWDAY.

We can’t wait to see you there!


Opening Hours:

  • Monday thru Wednesday: 10 am - 8 pm

  • Thursday thru Saturday: 10 am - 10 pm

  • Sunday: Noon - 8 pm

  • Closed Christmas Day


Ticket Information:

  • $30 General Admission (ages 13+)

  • $22 Kids (Ages 4-12)

  • Ages 3 and under are free and do not need a ticket

  • Groups of 5 or more receive a discounted rate of $25 a ticket

  • Groups of 10 or more receive a discounted rate of $23 a ticket

  • $1 from every ticket sold will be donated to Children’s Medical Center.

  • To allow for the best experience, tickets are limited to a quantity of 22 per timeslot.  


Location Details:

  • The Plaza at Preston Center

  • 8314 Preston Center Plaza Drive, Dallas, TX 75225

  • At the SE Corner of NW Highway and Preston Rd.

  • Catty-corner(ish) to Sprinkles Cupcakes

  • Free parking is available in surface lots at The Plaza at Preston Center, including a larger lot just south of us on Wentwood Drive.  Additional underground parking is available on the weekends.


For more Frequently Asked Questions visit the FAQ page on our website. For any issues regarding ticket sales, please contact Showclix at 1-888-718-4253 opt. 1 (Mon-Fri 8am-8pm CST) or email



SNOWDAY is not just a one-time event or place to take photos. It’s an opportunity to be a part of something truly magical. It’s a hand-crafted labor of love, intended to spread joy and holiday cheer to all those who enter.

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Venue Details
Map of Venue Location.
The Plaza At Preston Center 8312 Preston Center Plaza Drive
Dallas, TX 75225