ORIAS Category Registration

StarTrack Online Retail Industry Awards are your opportunity to be recognised as a leader in the country, to showcase the great work you and your team have achieved this year and to celebrate your successes within the industry.

The awards night honours the retailing champions that set new standards of brilliance for online and in-store. 

Entry is FREE for the FIRST SUBMISSION only. 

Additional category entries are is $72 (incl GST) per category and this must be paid before your additional submissions can be eligible for judging. 

If you have any questions please contact Alana Brettle 
(alana.brettle@reedexhibitions.com.au or 02 9422 2540

To be eligible for the StarTrack ORIAs, businesses must:
- Be a currently registered business in Australia or New Zealand
- Have e-commerce transactional capability on the nominated website
- Have offices based in Australia, and a localised online store
- For Best Pureplay Online Retailer, have originated as an online-only store and have maximum one physical outlet
- For Best New Online Retailer, have launched their business after January 1, 2016.

Best Pureplay Online Retailer
This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success. Definition of a Pureplay Online Retailer: Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store.

Best New Online Retailer
This award is open to the best new start-up (the nominated business must have been launched post January 1, 2016), be it pureplay (online-only) or multichannel (digital plus stores), who demonstrates a sound, innovative and effective business strategy and a growing customer base. Nominations for this category will only be accepted from online retailers with transactional websites.

Best Small Independent Retailer (2-10 employees, up to $10 million annual revenue)
This category recognises the achievements of small e-commerce exemplars who demonstrate best practices in e-commerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between one to 10 employees, and annual revenues up to $10 million. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.

Best Multichannel Retailer
Multichannel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality.

Best In-Store Initiative
Where online meets the offline world, this category looks for fantastic examples of in-store technologies and integrations with digital that add value for the customer and serve a great business need.

Best Pop-Up Experience
This category acknowledges innovation in physical pop-up stores or other live, temporary retail concepts. Pop-up retail is bringing innovative retail experiences to life. Judging will be based on the brands best able to bridge the gap between the online and physical world through a pop-up initiative.

Best Online Retail Marketing
We’re looking for the most imaginative initiatives in the online retail space, whether that be in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Must be able to prove demonstrably how innovation has led to tangible, positive results.

Best Site Optimisation & Design
This award is for the best overall site design from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase.

Best Mobile Commerce Site/Application
This category awards the retailer with the best overall mobile site and/or smartphone application. When examining these entries, the judges will particularly focus on the efficient design of the site/application, effective use of technology and what strategies and innovations have been used in order to optimise usability and the path to purchase.

Best Social Commerce Initiative
Social media is the rocket fuel that connects retailers with their customers, and this category awards the retailer that makes an art form out of building community engagement through its various social channels. The award looks in detail at an innovative and effective social commerce initiative that demonstrates how the retailer leverages social networks for brand building, customer service and a sales channel, while also integrating social media into the online store experience.

Best Omnichannel Customer Service 
This category will reward retailers who focus on excellence in customer service across every touchpoint that serves to add value and create an experience that instils trust in the brand.

Best International Conqueror
Are you taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges will be looking for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively and built a substantial following in regions outside Australia.

Best Bootstrapped Growth Initiative 
Punching above your weight with a big idea that excelled? This category is for you! Judges are looking for businesses that have shown ingenuity in the field of e-commerce and digital marketing to accelerate growth on a shoestring, via PR, social media or other platforms. Judging for this category will be based on initiatives post July 1^st 2016 for the twelve months leading into the 2017 ORIAS.