Melbourne August Education 2017

Retail Therapy – 
The Real World vs The Digital World

In a retail world that is constantly evolving and developing it’s essential to have all the tools of the trade at your fingertips. Some of the industry’s best minds are coming together to provide education, inspiration and information - all under one roof! Be it social media and developing your own websites or crafting the perfect retail space in-store, we have a line-up that is set to provide all the skills you need to take your business to the next level.

TICKET PRICES
Individual sessions - $30
Half Day (3 sessions + $20 lunch voucher)) $75
Full Day (4 Sessions + $20 lunch voucher) $90
Two Day Pass (8 sessions + $20 lunch voucher) $165

Sunday 6 August

I have a website. Now what?
Julie Mathers – Flora & Fauna
9:30am – 11:00am
$30
You've got an idea and you've built, or in the process of, building a website, but what now? Julie shares her tips on taking the next step to getting your brand and products out there and getting your website front and centre. She discusses her approach to brand, the customer, social media, Google and getting the most out of your website. 
www.floraandfauna.com.au  

Visual Merchandising
Lucy Given – LUC Design
11:30am - 1:30pm
$30
In this one-stop session for all things VM, Lucy Given of LUC. Design will take you on a visual journey through:
* What makes you want to buy a product
* What makes a product stand out in store  
* How to make product ‘sing’
* Examples of how in-store merchandising works from around the globe
* How your store should present uniformly on social media platforms in relation to your bricks and mortar store
www.lucdesign.com.au

Retail Trends: Store Design
Lucy Given – LUC Design
2:00pm -3:30pm
$30
First impressions count and being able to create a retail space that is inviting and interesting is key to having a successful store. Lucy Given of LUC. Design will share her insights on global trends, new products and movements as well as the importance of sustainability, authenticity and in store visual merchandising examples.  Understand the importance of creating an Australian aesthetic not just reinventing a Scandinavian look!
www.lucdesign.com.au

Social Media Bootcamp
Domini Marshall
4:00pm - 6:00pm
$30
Need some help marketing your brand on social media? Finding it hard to keep up with the constant changes? Join content marketing strategist and writer Domini Marshall to explore the best social media platforms and content for your business. You’ll learn tips and tricks to communicate your brand story, create content that connects, post with confidence and grow your audience. You’ll also discover the best tools to help you measure your progress, market effectively and manage social media with ease.
www.dominimarshall.com

Monday 7 August

Marketing to Mums: Research, Trends and Opportunities
Christie Nicholas – Kids Business
9:30am - 11:00am
$30
Are you ready to improve your marketing to mum practices to ensure your strategy is on track to get your brand noticed? At this hands on workshop, we’ll be exploring Australian industry research vs overseas trends to highlight key insights.  Reflecting on relevant cases studies and unlocking current opportunities for brands in Australia. Followed by personalised trouble shooting and Q+A. 
www.kidsbusiness.com.au

How to align ethical and social values with your retail brand and mission
Alexandra Sommer – thedecologist
11:30am - 1:30pm
$30
Consumers are increasingly aware of the impact their purchases have, whether it be it through the production, supply or lifecycle of a product, or through the distribution of profits for purpose. In this seminar we will explore ways in which your retail brand can introduce ethical and social values to support conscious consumerism. We will walk through a range of approaches detailing how to develop a robust set of values which resonate with your brand mission and are reflected in your core product range, and we will explore how you can translate these values into actions and real impact.
www.thedecologist.com

Embrace Online: It's an opportunity not a competitor
Bernadette Schwerdt - Founder, bernadetteschwerdt.com.au
2:00pm -3:30pm
$30
In today’s multi-device, always online world, retail has evolved into a completely different place to do business. In this essential workshop, we deliver insight and inspiration on how taking your bricks & mortar store online can open up a world of opportunity.

Instagram Masterclass
Maggie Pana - KREO
4:00pm - 6:00pm
$30
The jury has spoken: social media for business is no longer optional – it’s essential and one of the most popular and ever-growing platforms is Instagram. In this 2-hour session dedicated to getting the best out of Instagram,Maggie Pana, founder of lifestyle blog and online store Kreo Home, will guide you through all things Instagram - the etiquette, tips & tricks you didn’t know you needed to know. If you want to learn how to deliver targeted content, connect with your customers and how to develop a supercharged Instagram strategy then this is the session for you.
www.kreohome.com.au

Tuesday 8 August

Internet Tips and Traps
Sharon Givoni - Sharon Givoni Consulting
9:30am - 11:00am
$30
Join Sharon Givoni for a lively presentation that emphasises on the legalities of doing business in the digital world. In this valued-added session, Sharon will take you through real life case studies explaining how to protect your business and ideas online including how to stop others from copying. Further, things you need to know about social media, online terms and conditions, privacy policy, and IP protection including trade marks will be covered in this session. 
www.sharongivoni.com.au

Social Media Bootcamp
Domini Marshall 
11:30am - 1:30pm
$30
Need some help marketing your brand on social media? Finding it hard to keep up with the constant changes? Join content marketing strategist and writer Domini Marshall to explore the best social media platforms and content for your business. You’ll learn tips and tricks to communicate your brand story, create content that connects, post with confidence and grow your audience. You’ll also discover the best tools to help you measure your progress, market effectively and manage social media with ease.
www.dominimarshall.com

7 Essential Steps to Surviving in a Noisy and Competitive Retail World (online and offline)
Jenn Donovan – Inspiring Retail
2:00pm -3:30pm
$30
Join Jenn, from Inspiring Retail, when she explains the 7 essential steps to attracting more customers, more often and have them coming back as raving, loyal fans.  Whether your retail business is online or offline, new or well established, Jenn’s first-hand retail experience and knowledge will help you get the competitive edge your retail business needs.
www.inspiringretail.com.au