Marketing Mondays - join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.

Leveraging Technology to Build a High-touch Experience

How Pack Up + Go is creating scalable technology that enables them to spend more time investing in a high-touch client experience. The session will also cover key principles of user-centered design as a framework to ideate for the new year

Presented by Amanda Yarger, Truefit with Lillian Rafson, Founder & CEO, Pack Up + Go

Lillian Rafson, Founder & CEO, Pack Up + Go

Lillian Rafson, Founder and CEO of Pack Up + Go, launched the business in January 2016 at 23 years old. Originally from Pittsburgh, PA, and a graduate of New York University's Gallatin School with a major in Consumer Culture, Lillian has always had a passion for travel and supporting small businesses. Without raising a dollar, Lillian has grown Pack Up + Go to a multi-million-dollar business with 10 full-time employees. She has been honored as a member of the inaugural Pittsburgh Business Times 30 Under 30 class, and as a Tory Burch Foundation Fellow. She is thrilled to share her love for exploration through Pack Up + Go's mission of embracing the unknown and encouraging spontaneity in all travelers. 

Amanda Yarger, Truefit

Amanda brings her international experience in non-profit outreach to help companies and entrepreneurs grow ventures that are both user-centered and globally oriented. In her work at Truefit, Amanda is an activator, connector, and guide through the journey of starting or growing new software ventures. She also moonlights with her husband's startup, Yarger Professional Search. Amanda is the Director of the local Awana program where she leads 50+ volunteers to serve over 100 children weekly. Her favorite "high-growth ventures" are her two children, ages 3 and 5. They provide daily negotiation practice and an endless supply of creative inspiration.