Marketing Mondays - join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.

Finding your Capital S Story: Why Your Story Drives your Brand

You shouldn’t spend a single dollar on your marketing unless you can tell whether that dollar is doing anything for you. That’s especially true now, when the world is seemingly upside down, lurching from crisis to crisis. What’s the best marketing asset you own, the one that will drive your best results, no matter what challenge you face? It’s your Capital S Story – the story that answers the question of why someone should buy from you, work for you, invest in you or partner with you. It’s the story above all other stories that your organization has to share. In this interactive session, WordWrite CEO and Chief Storyteller Paul Furiga will provide tools to help your organization uncover, develop and share its own Capital S Story. Paul will also share some great takeaways with attendees around the upcoming publication of his book, Finding Your Capital S Story: Why Your Story Drives Your Brand.

Paul Furiga, CEO of WordWrite Communications

Paul Furiga is president and chief storyteller of WordWrite.
Since its founding in 2002, WordWrite has grown into the Pittsburgh
region’s largest independent public relations agency. A perennial
top-ranked firm in the annual O’Dwyer’s national rankings,
WordWrite posted the fourth-greatest growth among 123 ranked
agencies in 2017. In 2019, the Pittsburgh Business Times named
WordWrite one of the region’s 50 fastest growing companies.

WordWrite has become the region’s go-to crisis agency. In any
given year, the firm handles 12 major crises, two that make the
news and 10 that do not. Recent engagements have included
major bridge fires, mold deaths in hospitals and rare book thefts.

In 2013, Paul was honored by the Pittsburgh chapter of the Public
Relations Society of America (PRSA) with The Renaissance Hall of
Fame Award. The chapter’s highest honor is presented to a veteran public relations
professional who has made a substantial impact in the Pittsburgh region.
WordWrite has received numerous awards for its work, from PRSA, IABC and other
professional organizations. Its work has also appeared in PR News books as case studies of
excellence.

Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the
importance of storytelling in business, Finding Your Capital S Story, which publishes in fall
2020. An organization’s Capital S Story is the story above all others that explains why
someone would work for the organization, buy from it, partner with it or invest in it. The book
builds on WordWrite’s trademarked storytelling process, StoryCrafting®.
Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where
he served clients including Alcoa, Bridgestone/Firestone and Rutgers University.
Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times
from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C.
bureau from 1988-1993, where he covered Congress, the White House and four presidential
nominating conventions. He also was senior editor of OhioWeek and a reporter for The
Cincinnati Enquirer.

As a Congressional Fellow of the American Political Science Association in 1986-87, Paul was
an aide to U.S. Sen. Paul Simon of Illinois and later, issues director for Simon’s 1988
presidential run, leading a staff handling speechwriting, debate preparation and opposition
research.

Paul graduated from Miami University in Ohio in 1980 with a degree in mass communication.
He is an Accredited Business Communicator (ABC) through IABC and is active in the
community, serving as vice chair of the River City Brass, and on the board of The Rivers Club.
He has also served on boards for the Silk Screen Asian American Film Festival, the IABC
Pittsburgh Chapter and the Japan-America Society of Pennsylvania.

https://www.wordwritepr.com/