Marketing Mondays: Ben Holland

Marketing Mondays - join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.

Google Analytics for Beginners and Advanced

In this deep dive of Google Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will teach you how to solve a very common occurrence, a spike in your traffic. Finally Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.

Ben Holland, Founder Scorpion Sweepers LLC

Ben has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of 15+ people teams, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national PR opportunities; most notably an appearance in the front page of The New York Times. He has had great mentors from his time on four different marketing boards and was honored to be present of the American Marketing Association in Phoenix. He is a goal oriented, data driven businessman who welcomes any challenge.

hollandcon.com

scorpsweep.com