Marketing Mondays - join us during your lunch hour and listen in to local and national marketing experts on varying topics to sharpen your marketing skills.

Winning the Name Game – How to Create Unforgettable Names (even during a Covid crisis)

Mollie Young, Founding Principal, Nametag International, Inc.

Naming & Branding Expert:

Mollie Young co-founded Nametag® International, Inc. in 1987.  Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.

As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication. 

Capabilities, Experience & Speaking Expertise:

Mollie Young has over 30 years of strategic branding experience, working with many global companies across all sectors including Pfizer, UnitedHealthcare, Cargill, Boston Scientific, General Motors, Land O’Lakes, McDonald’s, Procter & Gamble, General Electric, 3M, Whirlpool, Deluxe, Hormel, Bayer, General Mills, Honeywell, etc.

She is a frequent speaker and panelist on topics including brand strategy, global naming, corporate and organizational name changes, agribusiness, branding trends and brand research/insights.

https://nametagintl.com/