How to Get Started with AI in Marketing

Thu. Sep 19, 2019 11:30am - 1:00pm EDT
All Ages
$20.00 - $30.00
All Ages
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Event Stats
$20.00 - $30.00
All Ages
Event Description
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5Ps of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent. Explore how AI is augmenting marketers' knowledge and capabilities, and altering consumer expectations for brand experiences. Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance. Learn about the AI-powered marketing technology companies that are enabling a more intelligent future.


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Venue Details
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Rivers Club 301 Grant Street
Pittsburgh, PA 15219
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Renee V

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