How to Get Started with AI in Marketing

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5Ps of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent. Explore how AI is augmenting marketers' knowledge and capabilities, and altering consumer expectations for brand experiences. Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance. Learn about the AI-powered marketing technology companies that are enabling a more intelligent future.

 

Speaker: Paul Roetzer, PR 20/20