Explore Audience Addressable TV Advertising

Join us for an exclusive virtual webinar exploring the power of Audience Addressable TV Advertising—a game-changing approach that allows brands to deliver personalized ads to specific households across both linear, On Demand and streaming TV, even reaching “cord-cutters” and “cord-nevers”. Whether you're a marketer looking to maximize ROI or a media buyer eager to stay ahead of the curve, this session will unpack how Addressable TV works, why it matters, and how you can harness its precision targeting to drive real business results. Don’t miss this opportunity to gain actionable insights from industry experts and elevate your advertising strategy in today’s fragmented media landscape. Register now to secure your spot!

Mike Flanagan is the Senior Director of Enterprise Sales at Comcast Advertising and leads the Market Addressable effort for the company. 

Flanagan piloted this effort in recent years and has built a team to scale up Audience Addressable and bring it to key local and regional clients across the country. He is a 19-year Comcast veteran who previously helped lead Comcast Advertising’s Digital, Interactive and Advanced Platform solutions efforts in the New England region before expanding his scope to lead those advanced sales across the Northeast, Midwest and Atlantic regions. Flanagan is based in Boston but works with clients and agencies across the country and has experience across a myriad of ad categories with examples of successful Audience Addressable campaigns.