Educational Eats: Brand Differentiation
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Educational Eats: Brand Differentiation
DEFY NORMAL AND CAPTIVATE YOUR CUSTOMERS TO STAND OUT IN BUSINESS
How do you stand out in a sea of sameness? December's luncheon will provide an unconventional seven-part framework for achieving competitive separation.
As a result of this session, you will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Speaker: Stan Phelps
Stan Phelps is the Founder of PurpleGoldfish.com. He is a TEDx Speaker, Forbes Contributor, and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy.He’s the author of seven books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, and Pink Goldfish.They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.
Pittsburgh, PA 15219