Conversation Series - Life Instyle Sydney 2020

Adding a further layer to your sourcing experience at Life Instyle, the Conversation Series program is designed around the latest trends and topics of interest for the savvy retailer - presented by leading experts in their fields. 

A collaborative education program created to prepare you for success, whether you've been in the game for a while, or just in the beginning stages, there is something for everyone!

$5 from every Conversation Series ticket will be donated directly to the Red Cross Disaster Relief and Recovery.

*You must be registered for Life Instyle Sydney 2020 to purchase tickets for our conversation series - https://rpg.infosalons.com.au/LIS20S/index.php*

Build a Multichannel Marketing Plan that Works
Friday 21 February - 11.00am - 12.00pm

Speaker: Amanda Crowther - Deane & Co

In this session, you’ll learn how to put together a multi channel marketing plan, including which channels to focus on, how to ensure each channel is optimised to ensure you get the best results, understanding the time and resources required to get the most out of each channel and how to measure the results of each marketing activity.

This session is for retailers who don’t want to be beholden to Facebook but who want to build the channels they own, grow their audience and make more sales.


How to Spot a Trend and What to do With It
Friday 21 February - 2.00pm - 3.00pm

Speaker: Lyndal Wallis - Fossick Trends

Trend forecasting can seem overwhelming, but understanding it is vital to your business. Fossick Trends founder Lyndal Wallis is passionate about making trend forecasting content accessible and relevant across the market, from independent designers to global brands. In this session she will share practical ways you can research and map out future trends relevant to your business. Lyndal will also share with you predictions for upcoming seasonal trends.

Content Marketing for Retailers
Friday 21 February - 4.00pm - 5.00pm

Speaker: Claire Deane - Deane & Co

If you want to create content intentionally and use it to take your retail business to the next level, this seminar will equip you with an understanding of how to drive sales, establish your brand and make more money from the content you create. Your content, including your imagery, copy and branding, all play a vital role in converting visitors to paying customers. This seminar will walk you through the process in creating a content plan that is consistent, achievable and geared towards increasing your conversion.

You’ll leave with an understanding of not only the importance of storytelling, but a clear plan on how to implement a content plan for your business.

Creating Cut-Through Content
Saturday 22 February - 12.00pm - 1.00pm

Speaker: Fiona Killackey - My Daily Business Coach

Content is a beast for most small biz owners, once that appears to need constant feeding. In this session you will learn about how to craft content that truly cuts through the noise and helps your brand connect with its audience. You will come away armed with tactics to not only brainstorm and create the content, but understand how to analyse its performance and tweak it for the future. With almost two decades experience as a published writer, as well as 17+ years working in marketing for companies like Amazon and Country Road Group, Fiona will discuss with your proven tactics for cultivating connection through your content.

Instagram Masterclass
Sunday 23 February - 11.00am - 1.00pm

Speaker: Kylie Lewis - Of Kin

Using Instagram for your business but wanting to take it to the next level? This advanced class will take you through content planning and how to make the most of Instagram stories in order to boost sales. Part theory, part prac, we look at Instagram for retail brands who want to get it right.

Presenters note: Make sure you have space on your phone to download a few apps and take photos.

10 Essentials for your Store to THRIVE
Sunday 23 February - 4.00pm - 5.00pm

Speaker: Melissa Robbins - The Lotco

Are you on top of these 10 elements of your business? Does your retail store have the chance to not just survive but thrive in the new age of bricks and mortar retail? Come along to learn the essential 10 elements to make sure you are in the game and building a thriving business for 2020 and beyond.