Thu. Aug 3, 2017 - Sun. Aug 6, 2017
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Event Description

You can never stop learning no matter where you are in your business journey, which is why Life Instyle presents an exclusive opportunity to hear from an explosive line-up of Australia’s most innovative experts and brand visionaries, who are on-board to inspire, educate and motivate you to be the best at what you put your mind to.

Get an insider’s look into the world of retail, styling, design, social media and business, and learn practical tips and tricks to drive your business forward.

Please Note: As Life Instyle is a trade only event you will need to be registered and in possession of an entry badge to attend the Conversation Series. 

If you have not pre-registered for Life Instyle please go to or call 02 9211 8894.




KYLIE LEWIS – Founder, Of Kin
1.00pm – 2.30pm
Tickets: $30

Feeling frazzled in your biz? Have a sense you could be doing it better? Would you like to feel more on purpose, more effortless and more organised? Thought about hiring a business coach but not sure what they could offer for you? This is an opportunity to work on your business rather than just in it and get a sense of just how powerful holding space to work on things that matter can be.  This is an interactive design workshop to build a more productive, better balanced and enjoyable business - less hustle and stress, more calm and grace.


Building a tribe - Content and activity to find and grow your tribe
Jessica Sammut - Founder, Mama Disrupt
3.00pm – 4.00pm
Tickets: $30

Meet trailblazer and #changemaker Jessica Jane Sammut, who has turned motherhood on its head with her national magazine, Mama Disrupt®. Jessica, a former lawyer, will be revealing all on the Mama Disrupt® journey, taking you through every step of its creation, from the formation of the concept, to the establishment of an operational framework to the branding, to the launch, to CONNECTING with a community of fierce women, creating a sisterhood of success and giving modern mothers a voice. Not just a magazine, but a growing MODERN MAMA MOVEMENT™, never before has there been a publication that showcases and celebrates mamas from such diverse, yet equally beautiful, walks of life. Mama Disrupt® has redefined motherhood as edgy, empowering and strong. Come along to learn from Jessica’s expertise, ask questions and pick up some practical tips.



How to source ethical and sustainable products and be a positive force in retail.

Anna Ross - Founder, Kester Black
11.00am – 12.00pm
Tickets: $30

Join Anna Ross, Kester Black founder and Telstra Victorian Young Business Woman of the year 2016, as she takes you through a step by step guide to sourcing ethically produced products.  Learn what to look for when sourcing, what questions to ask your suppliers, and what certifications really mean.  Hear about Anna’s award winning approach to business and how you too can make a positive impact with your business.

How to create unique content that stands out
Lucy Glade-Wright - Director, Hunting for George
1.00pm - 2.00pm
Tickets: $30

A practical guide to content creation and how to measure its success. Ideal for start ups or those wanting to improve their brand presence. Learn how to better understand your audience and tailor your content for maximum engagement.


Creating a destination retail experience – Regional retail

Lucy Given - Founder, Luc Design
3.00pm - 4.00pm
Tickets: $30

Why are you opening a business - work out not just ‘what’ you want to sell but ‘why’ you want to sell it.
What do you expect from your business in terms - lifestyle? money? what are you working toward?
Who is your demographic
Who is your competition
What can you offer that other stores don’t - why will your store be not just good but... different.
How will online stores impact your business - and what can you do to counteract that?
What in store experiences can you offer to bring customers
How can social media help bring people to you - what other experiences are offered in your region that you can link into?

Examples of regional stores around Australia and smaller stores globally that have done this successfully




Kids Instyle Exclusive:  Creating content and using strategy to turn followers into loyal clients
Roberta Fairbanks – Founder, Stylish Kids Australia
10.30am – 12.30pm
Tickets $60

Are you looking for ways to reach decision making mums and promote your kid’s apparel, homewares and accessories?  With a background in Psychology and marketing Roberta works with small business around the world through coaching, live events and marketing on social media.

Key takaways from this session:
Identifying your target market
Becoming an influencer within your niche
Grow your business using strategy

Half of this workshop will be theory and presentation; the second half will be interactive.  Please bring a few products along so you can work with Roberta to learn more about flat-lays and styling of your range*.

*If you are unable to bring product we can provide.



Jetona Bajram-Giummarra & Melissa Robbins  - Founders, The Lot Co.
1.00pm – 2.00pm
Tickets $30

With over 15 years experience as retail owners, the Lotco girls will guide you on how to buy better & style your product right in store. 

Join us & we will inspire you to buy right for your customer, understand seasonal trends, make sure you offer the right variety of product & price points as well as how to showcase and hero product in store with our key merchandising tips and tricks. 

We are masters in how to grow your sales and have fun while you do it!


Art and Science of Instagram

KYLIE LEWIS – Founder, Of Kin
3.00pm – 5.00pm
Tickets: $80

Instagram is the number one platform for growing a social audience for design driven, creative brands. If you're wondering how to make the most of Instagram for your business, especially in light of it's recent changes and algorithm tweaks, this session is for you. Part theory, part prac, we look at the art and science of Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.




Marketing to Mums: Research, Trends and Opportunities.

CHRISTIE NICHOLAS – Director, Kids Business Communications
11.30am – 12.30pm
Tickets: $30

Are you ready to improve your marketing to mum practices to ensure your strategy is on track to get your brand noticed?
At this hands on workshop, we’ll be exploring Australian industry research vs overseas trends to highlight key insights. 
Reflecting on relevant cases studies and unlocking current opportunities for brands in Australia.


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Venue Details
Map of Venue Location.
Royal Exhibition Building 9 Nicholson Street
Carlton, VIC 3053