Collegiate Conversations Feb. 2022

REGISTER NOW for AMA Pittsburgh Collegiate Conversations: Ethics, Social Responsibility, and Influencer Marketing

Tuesday, February 22 from 5 - 6 p.m. via Zoom. FREE for AMA members and students.

*** Please register in advance. The Zoom link will be in your confirmation email from ShowClix.***

Invasion of privacy. Stereotyping. Sponsorship transparency. Unethical data collection. Artificial intelligence. Deceptive pricing or messaging. Ethical dilemmas are not new to - or exclusive to - marketing.

From luxury goods to mass consumables, influencer marketing is used by many organizations as a means to build connections with an audience. But how does an audience know a message is coming from a paid influencer? What is the responsibility of the influencer, and of the organization? Corporate social responsibility can improve a consumer’s perception of brands and organizations, but is it more than just a buzz-worthy concept? Do consumers care about morality when making buying decisions?

In this stimulating session, join marketing professionals Carlos Tribino, AMA Pittsburgh board member and CEO of THE MACHINE, Caroline Constantine, public relations strategist at Pipitone Group and owner of C.C. Communications, and Dr. David Hagenbuch, professor of marketing at Messiah University as they examine ethics, social responsibility, and influencer marketing.

AMA Pittsburgh’s Collegiate Conversations series is sponsored by Point Park University Rowland School of Business.