Collegiate Conversations: Value of Analytics

Join the American Marketing Association for part two of our three-part series where a panel of experts will discuss digital marketing analytics! Learn the value of analytics, how data is collected, and the importance of data visualization. We will also discuss how analysts pull insights and use them to provide actionable recommendations for changes, improvements, and optimizations.

 

Thank you to the Point Park University Rowland School of Business for their sponsorship of this series.