4-Day Club Riverbend

Club Riverbend is an exclusive area located on the Chattanooga City Pier. In addition to the fun and entertainment Riverbend has to offer, club members can enjoy private restrooms, discounts on Riverbend merchandise, complimentary VIP parking pass (1 per membership), access to Riverbend Rewards program, cash bar, preferred viewing area on the Chattanooga City Pier, and monitors for Coke Stage viewing.

(* Club Riverbend is pier access ONLY- it does not allow access to the Coke VIP area. *Members must be 21 yrs. old to join.)

Riverbend is going cashless!   For the first time ever, our festival will use RFID (radio-frequency identification device) technology to serve as festival admission and to make all transactions on site at the festival.  You will have the option to register your credit card for purchases with your admission wristband (RFID) – registration will open in April and you’ll find the link here to do so.  You will also have the option of visiting our top off stations at the festival to add cash to your admission RFID wristband as well as tokens from previous years.