How to Create Media Buzz for Your Business & Stay Out of Trouble

How to Create Media Buzz for Your Business & Stay Out of Trouble 

With Uduak Oduok, Esq.

In this digital era, it is not enough to have a brand, beautiful brand visuals and be open for business. As a creative business owner, you must think through your marketing and promotions strategy, and specifically, the effective tools that can help attract customers or fans, that will help generate sales, increase profits, and eventually help scale your business. How do you do it, and do it effectively without creating legal liability? This seminar zooms in and explores how to create buzz for your business using the media and social media, and how to stay out of trouble while doing so. 

In this presentation, attendees will learn:

• The value of media coverage


• What the media wants


• How to approach & pitch your story to the media


• How to use social media to amplify your brand, and


• Avoid legal liability
  

Presenter: Uduak Oduok, Esq. Ms. Uduak is an attorney and co-founder of EBITU LAW GROUP, P.C., a Sacramento based law firm providing legal services to businesses and individuals; including those in the fashion and entertainment sector within and outside California. A graduate of U.C. Hastings College of the Law, Ms. Uduak has been featured in prestigious legal publications including The ABA Journal and California Lawyer Magazine. Ms. Uduak pioneered the first Fashion Law seminars in Northern California and is a recognized name within the growing niche practice of Fashion Law in the USA. As an author of numerous articles, her work has been cited in prestigious law journals and quoted in several national and international newspapers and magazines, including the Huffington Post. Her work and contributions to the creative industry and the field of Intellectual Property have been recognized by numerous organizations including the National Bar Association, and the American University School of Law. Ms. Uduak is also a legal commentator and regularly invited speaker who has spoken at diverse organizations including The Wharton School of Business, The National Association of Women Business Owners, Woodbury University, Fashion Law Institute, U.C. Hastings College of the Law, San Joaquin Delta College, SXSW, Fox40 News, Al Jazeera, New York’s 99.5FM WBAI and 107.5FM WBLS. She is a contributor to four books, including a 2016 published book by the International Association of Entertainment Lawyers titled, ‘The Monetization of the Global Music Business – From Creators to Major Industry.’ 

2 hour free street parking available.

WORKSHOP PRICING:

• General Admission: $20 Online.


• CLA Members: $10 Online. Requires Member Access Code.


• CLA Senior Members $5 Online. Requires Member Access Code.


• CLA Student Members $5 Online. Requires Member Access Code.


• [$10 Extra At-the-Door]