Nuts & Bolts of Measurement

Topic: “Nuts & Bolts of Social Media Measurement”

Holly Maust, principal of Interactive Swim, LLC, will discuss how to measure social media navigating through the numerous platforms and providing key metrics needed to help build a comprehensive measurement program.

In this session, you’ll learn how to:
· Establish measurement objectives
· Find the right measurement tool for your budget—big or small
· How to measure influence and relationships
· Select benchmarks and know how to interpret results



Holly Maust

Holly Maust, principal of Interactive Swim, LLC, is a recognized expert in the field of social media with more than ten years in marketing communications strategy.

Holly has led seminars for a variety of organizations including the National MS Society, Carnegie Mellon University, the Hershey Harrisburg Regional Visitors Bureau and all the state agencies of Pennsylvania communication departments. She is a speaker at regional and national conferences regarding social media and interactive media. She has spoken at the National PRSA Travel Conference, Pittsburgh PRSA, the Missouri Governor’s Conference on Tourism and various regional events.

Holly’s roots are in media planning & strategy. She has developed campaigns for PA Lottery, visitPA, Annapolis Tourism, Pace University, Rite Aid, Cub Cadet and Heritage Valley Health System. Currently she works with Atlanta Hawks, CSE, Inc., United Concordia and local advertising agencies here in Pittsburgh. You can find out more about Holly at her site at www.interactiveswim.com