Creating Content on Facebook

There is no shortage of promising statistics on the future of social media marketing. There are 1 billion people spending 40% of their time on Facebook. As a result, big brands and experts alike have finally agreed that social media marketing is here to stay and its future looks bright.

However, the macro picture can hide the difficulties of operating at the micro-level, especially for small businesses. The everyday task of creating the kind of content that people want to engage with is time-consuming and sometimes frustrating. Actually reaching people on Facebook is harder than people make it out to be because as the size of the audience on Facebook has expanded, so has the amount of content competing for their attention. So, how do you optimize your content for Facebook to get better results?

This 85 Broads event will cover the identifying your buyer persona and then drill down into the complexities of creating content for user acquisition. Be warned, this is not a discussion panel on analytics. It’s all about content creation. Get the ratio of what kinds of content to create, time-saving tips, and join us as we create a few days worth of content ideas for your business.

Cyndi Knapic is a founder of Bracketz, a promotional marketing platform that drives repeat user engagement and lead generation. Bracketz is an AlphaLab and Plug and Play portfolio company. She and her team have most recently started work on their second product, Content Ramen, a subscription based platform that helps SMBs create content for social media.