Pinpoint, Prepare, and Perform

A successful social media professional is a mastermind: technically skilled, clever, strategic, and full of personality. You cultivate relationships, share your brand's story, and reach current and potential clients, customers, and constituents. However, to keep your efforts moving in the right direction, you need to keep tabs on the progress, voice, reach, and success of your social media outreach.

During this Pinpoint, Prepare, and Perform with Social Media Analytics session, you'll learn how to pinpoint opportunities, prepare a strategy, and perform better online. Expect to walk away understanding how to:

- Use quantitative and qualitative data to justify your social media activity.
- Utilize a provided list of free (or very inexpensive) online reporting resources that’ll help you to better understand your success.
- Package data into a friendly, easy-to-read reporting package for monthly, quarterly, and annual analysis.

About the Speaker:

Katie Vojtko is a marketing and social media professional working within the nonprofit and start-up sectors. Full time, she plans marketing campaigns and corporate communication for TowerCare Technologies, a company that creates fundraising software and websites for nonprofits. By night, she works one-on-one with individual clients to propel their businesses to the next level with social media. With a finance and quantitative background, Katie applies a unique approach to social media analytics and reporting.

Active in the Pittsburgh community, Katie has presented at PodCampPittsburgh 6 and PodCamp Pittsburgh 7, Visit Pittsburgh's 2012 Social Media Pow Wow, University of Pittsburgh's College of Business Administration, and Robert Morris University's Bayer Center for Nonprofit Management.

Learn more at: katievojtko.com