Social Media: The Image Opportunity

Meet and learn from Shawn Graham: local social media expert, author, frequent blogger at FastCompany

Startups, nonprofits, and businesses of all sizes are squarely focused on mobile and social strategies as a way to attract and engage with their target audiences. But given the immense consumer interest in photos, they often overlook the critical importance of having a clearly defined “image strategy.”

During this interactive session, we will explore best practices and actionable steps to help you ramp up your visual content. This presentation is ideal for college students, those working in social media, and others who are looking to enhance their online presence.

In this session we will:
- Explore the evolution of social platforms’ use of images and video
- Take a look at what’s happening with visual content today
- Discuss where images and video in social media are headed